Basketball players

Three UofSC basketball players make ESPN’s marketable list


Aliyah Boston of South Carolina poses with the trophy after being named the 2022 Naismith Women’s College Player of the Year, Wednesday, March 30, 2022, in Minneapolis. (Carlos Gonzalez/Star Tribune via AP)


Some of college basketball’s most recognizable stars reside in Colombia.

ESPN released a college basketball roster 25 Most Marketable Playersand three Gamecocks – two from the women’s team and one from the men’s team – received nods.

Aliyah Boston ranked first on the list, with teammate Zia Cooke ranked 17th. For the men’s team, freshman phenom GG Jackson was No. 20.

ESPN’s roster took into account on-court success and social media followings. It also represented the caliber of companies with which the athletes signed deals in name, image and likeness partnerships.

Boston has NIL contracts with Bojangles, Under Armour, Crocs, Octagon and Bose, among others. She massively bolstered her on-court resume last season, winning the National Championship, unanimous National Player of the Year honors, Naismith Defensive Player of the Year and SEC Female Athlete of the Year. , among other awards.

Cooke joined an initiative last year via H&R Block called “A Fair Shot,” which aimed to provide support for women in college sports. She has business with Dick’s Sporting Goods Bojangles. Cooke also released a song called “Winning” on the NFT Vault platform.

She was a second-team All-SEC last season, averaging 10.2 points per game and helping the Gamecocks win their second national championship.

Jackson was the No. 1 men’s basketball rookie in the Class of 2023 before disengagement from north carolina, upgrading to Class of 2022 and enrolling at USC this summer. Since making the switch, he has signed a deal with the Carolina Rise collective NIL.