According to a press releaseHoosiers For Good, an organization that matches IU student-athletes with charities, has signed 11 IU basketball athletes with NIL deals.
Earlier this spring, Trayce Jackson-Davis and Race Thompson were among the first 14 IU student-athletes to collaborate with Hoosiers For Good.
Here is the full version with details:
BLOOMINGTON, Indiana – (BUSINESS WIRE) – Hoosiers For Good Inc has signed a basketball class of 11 community-minded Indiana University athletes who will use their platform and influence to raise awareness of six new partners Indiana charities.
Hoosiers For Good planned to announce its next class of athletes in the fall, but thanks to generous contributions from supporters, 11 additional athletes will amplify the cause of their charitable partners and receive mentorship to become the next generation of sustainability-conscious leaders. community. . The NIL compensation for the summer class was $425,000.
The summer class represents IU’s men’s and women’s basketball programs, and each athlete is partnered with an Indiana-based charity to help spread awareness of its mission through in-person appearances and social media posts.
Under their agreements with Hoosiers For Good, each student-athlete, among other responsibilities, provides a variety of NIL services to their twinned charity, including a number of in-person appearances (such as speaking, presentation of skills, autograph sessions, etc.) as well as social media posts promoting these appearances and their charity.
In April, Hoosiers For Good signed its first spring class of 14 IU athletes, who are already making an impact with their eight Indiana charity partners. Indiana Wish, whose mission is to help Indiana children diagnosed with life-threatening illnesses create lasting memories, saw a 500% jump in social media engagement after partnering with athletes from basketball IU McKenzie Holmes and Grace Berger.
Similarly, Turnstone Center, a Fort Wayne-based charity that provides a range of services to people with disabilities to help them achieve greater autonomy, functional independence and emotional well-being, has seen increased participation in its summer fundraising campaign thanks to its Hoosiers For a good partnership with the athletes.
“Having Trayce Jackson-Davis and Race Thompson work as charity partners with Turnstone has been an absolute breath of fresh air, as we see new people coming into our organization because they use their name, image and their likeness to promote Turnstone,” Rena Shown, head of development and strategic partnerships at the Turnstone Center, said. “We had new registrants for our Push, Paddle, Pedal Challenge that Trayce and Race are involved in, and even a podcast created a team because they are fans of Trayce and Race.”
The upcoming Hoosiers For Good summer class includes Sydney Parrish, who will use his 100,000+ social media accounts to amplify the mission of the Riley Children’s Foundation in a unique way, and Trey Galloway, who has a close personal connection to his partner. charity of choice, LittleStar ABA Therapy, which provides Indiana families with care, advocacy and advances in the treatment of autism spectrum disorders.
“I wanted to partner with LittleStar because my brother has high-functioning autism,” Galloway said. “I am grateful to be able to use my NIL to raise awareness and support a cause that is so important to me.”
“These basketball athletes have significant reach,” said Tyler Harris, executive director of Hoosiers For Good. “Our goal in signing this group as a team is to coordinate efforts and amplify the charity partners’ mission even further.”
Meet the Hoosiers For Good Class of Summer ’22??
— Hoosiers for Good (@Hoosiers4Good) August 3, 2022
Filed to: CJ Gunn, Hoosiers for Good, Jalen Hood-Schifino, Jordan Geronimo, Kaleb Banks, Logan Duncomb, Malik Reneau, Miller Kopp, Tamar Bates, Trey Galloway, Xavier Johnson